Klar is a concept project for a Scandinavian studio keyboard brand built around one idea: a tool that disappears into your work.
The process spanned brand identity, a one-page landing site, email campaign, and social assets — all developed around a restrained palette of Nordic Ivory, Charcoal, and Fjord Blue, with Neu Montreal as the typeface. Product photography was generated and refined using AI tools to match the brand's warm, minimal aesthetic.
